SEGA’s plans for Sonic as a brand in the future

A gaming website told two SEGA executives in an interview about how SEGA was going and how it sees the console market right now. In that interview, they stated the future of the Sonic brand. The first answer to the interview (via The Sonic Stadium) said:

Ethan Einhorn: We’re taking, on the console side, more of a pillar approach. We’re doing some very exciting things with Sonic as a brand in the near future. We’re also very heavily focused on strategy, as you’ve seen with our pickup of [Company of Heroes developer] Relic, as well as what we’re doing with [Total War developer] Creative Assembly. Of course, we’re continuing to do core titles like Aliens: Colonial Marines.

The second answer, is the different demographics of two SEGA franchises, Sonic the Hedgehog and House of the Dead.

Evans: Absolutely. We have games that service all different types and sets of consumers. Some [intellectual properties] lend themselves to maybe a younger audience. Some IPs are more classic in their stance; some maybe appeal to a more mature audience. We have titles like House of the Dead. That’s probably an example of a mature game. Then Sonic, which has been kind of reinvented. We’re bringing that to the Android platform. That’s an example of something which might skew slightly younger, as well as have this more classic base.

Einhorn: Sonic Dash, which is popular right now on the top charts, is another great example of appealing to a more casual demographic. But again, within that same ecosystem we have Kingdom Conquest II, which is extremely core. Both of those comfortably coexist at the same publisher.

Then it talks about the Sonic franchise marketing and the oppontunities with 7-11 year old gamers, as well the ‘nostalgic’ older gamer.

Einhorn: I think what that creates for us with Sonic is a great opportunity. First and foremost, I am a father who grew up with the Sonic games. I was in high school when it came out. I have a 6-year-old now, and one of the great pleasures for me is to be able to share something I loved with my kids. So you have that father-child dynamic.

Kids also respond very strongly to Sonic on their own, without any parental support. I think part of that is that he’s like a superhero. He’s fast. He’s blue. He’s easy to understand. There’s a broad range, as you know, of people who love Sonic, but the age of 7 to 11 is absolutely the strongest in terms of loving Sonic. But then, as you said, we also have the older gamer who’s nostalgic, and that’s why we have products like Sonic Generations that are designed specifically for them. It gives us more opportunities to capitalize on the strengths of an iconic franchise.

[Source: Gamesbeat, via Sonic Stadium]

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Sonic & SEGA All Stars Racing launches on Mac

Sonic & SEGA All Stars Racing has now been relased on the Mac App Store for $24.99 in North America, €21.99 in Eurozone countries (inc. VAT) and £17.49 in the UK (inc. VAT). This would see the début of Sonic the Hedgehog on a Macintosh computer. Sonic had début on Windows since 1996 with the PC version of Sonic CD.

System Requirements call for a 1.8GHz Intel Mac with at least 4.0GB RAM, 256MB or better graphics card and Mac OS 10.8.3 or later. The following graphics cards are not supported: ATI X1xxx series, ATI HD2xxx series, Intel GMA series and NVIDIA 7xxx series.

Sonic Dash officially announced!

SEGA’s new smartphone game, Sonic Dash has just been officially announced. It will be a 3D infinite runner.

Here is the following announcement:

How long can you run?

That’s the question you get to answer now: SEGA is proud to announce Sonic Dash — the agile, endless, running mobile game will be available soon at the App Store for iPod Touch, iPhone, and iPad!

Our hero will be doing what he does best — making a fast and frenzied 3D dash through stunning stages, as he navigates over, around, and through interminable dangers. Challenge your friends and compete on leaderboards — you may know who the fastest is, but, for how long?

Stay tuned to find out more!

Sonic travels to Austin, Texas

According to SEGA of America, it says that Sonic the Hedgehog alongside a SOA employee, will be travelling to Austin, Texas on United Airlines to see the developers of an upcoming Sonic game.

The developer known as Retro’s Studios based there, is planning a secret Sonic project. Many Sonic fans rumour that it might a Wild West themed Sonic game. But it is also unknown if the upcoming Sonic confirmed in the end of of last month could be the game their developing.

Sonic fans also say that it might be Sonic Adventure 3 or Sonic Unleashed 2 or another story book Sonic title.

Ken Pontac writes English scripts for an upcoming Sonic game

Ken Pontac has now written the English scripts for an upcoming Sonic game. He will been seen in a exhibition of Japanese things in Japantown, San Francisco, CA, USA from February 16-17, 2013.

So stay tuned for more announcements on this new Sonic game in months to come. It could be announced Spring this year (possibly April), as with most Sonic games when they get announced.