SEGA had made a gambling machines in the 1950s and 1960s, known as the Mad Money Star, which now being seen on History Channel HD in the US.
The programme where this arcade machine came from was called “American Pickers” and featured two people stopping at Smitty’s Big Barn Antiques in Mayer, Arizona, USA. When they went there, they saw a 1959-1962 SEGA arcade machine known as Mad Money Star, which was working in good condition in the past 50 and 60 years. The owner, Smitty thinks that it's a 1940s arcade machine, the decade when SEGA was founded (1940).
This arcade machine was to promote it's Mad magazine, which featured it's mascot (a long time just before Alex Kidd (1985) and Sonic the Hedgehog (1991)) named Alfred E. Neuman, which was on the game's screen, however unlike Sonic and Alex Kidd, Service Games (SEGA Enterprises Ltd. from 1965, when Service Games was merged with Rosen Enterprises Ltd. also from Japan) was a rouge company and could not obtain the licence for Alfred E. Neuman.
Soon, the Japanese arcade machine (originally based in Hawaii from 1940 until 1951, when it moved to Japan [its current site]) company in the late 1950s was banned from American military bases and the company again began to introduce an America HQ known as “SEGA of Nevada” (this was way before SEGA of America which was established in 1986, in Hayward, California, USA) in Nevada, as it's America sole distributor.
The arcade machine was based on the Diamond 3 Star platform (manufactured in 1958 and sold in 1960).